Strategy & Workshops

Here is a selection of our recent strategy workshops & presentations:


  • How to increase your ratings without additional programming investments?
    Analytical tools to optimize audience flow, counter programming, ad breaks
  • Online and mobile vs classical broadcast
    Broadcaster strategies when audience and revenue are under pressure
  • KPI design work shop
    Setting up a channel specific performance reporting system
  • Diversification
    Exploring revenue sources you did not imagine they existed
  • No cannibalization, please!
    Complementary positioning of several channels in a family of channels
  • KYA – Know Your Audience!
    Thought design for producers and programmers
    (work tools for creative people in programming/production)

  • TV Channel With a Soul
    When the Marketing and Programming Decided to Love Their Audience…